Just like our clients, we’re curious and excited about the ways we can best utilise advancements in AI while remaining conscious of the challenges that come with it. Here’s the role AI plays at Loom, and how we’re using it to advance our understanding of digital marketing trends, innovate new strategies and reach AI-engaged audiences.
AI is shaking up how we operate as marketers. As a leading digital marketing agency, our role is to make sense of this ever-changing landscape and work out how it can bring benefits to our clients.
We see the core benefits as being:
AI improves our productivity, replacing the need for human admin tasks. This frees up time for us to understand your business ambitions, listen to your challenges and come up with marketing solutions that make a difference.
ELEVATE EVERYTHING
More sophisticated strategies, more personalised campaigns, more relevant ad copy — AI unlocks huge opportunities for us to do digital marketing better. It also unlocks more insightful data and better optimisation at scale.
INNOVATE WITH PURPOSE
New things excite us. The open nature of AI gives us the opportunity to try new things and continue pushing to offer market leading services to our clients.
AI has transformed search. Users are increasingly turning to AI Search Engines and multimodal search with traditional services like Google losing market share. The changing face of an AI-powered Google has transformed the user journey into one that doesn’t necessarily result in a click, creating new challenges, but offering new opportunities to focus on brand visibility and authority.
AI is increasingly engrained within ad management platforms such as Google Ads to manage and optimise activity. The role of a paid media manager is evolving to manage AI algorithms to ensure paid media spend is getting the best possible return for businesses.
While AI has opened new opportunities for audience insights, measurement platforms are also relying on AI and predictive metrics to respond to the removal of cookies and increased demand for enhanced user privacy.
AI gives us information and audience insight at our fingertips. This understanding helps us to inform our strategies to make them more powerful than ever.
We’re transparent with our clients about how and when we use AI. When you work with us, you’ll be kept informed about how we’re utilising AI to improve the work we do for your business.
We are and always have been a people-led agency. We value human creativity — our team are the thinkers. AI enhances our work, redirects time away from admin tasks and empowers us to give clients the competitive edge.
We have a dedicated AI taskforce internally, who help us make sense of advancements in artificial intelligence, upskill our wider team and better understand both its benefits and challenges. We’re investing time into AI training and testing, with a resolute dedication to understanding different tools before we adopt them into our workflows.
We used AI for shopping feed optimisation to help improve product titles and descriptions to help improve visibility on Google Shopping to increase sales and revenue
302%
Increase in sales
287%
Increase in revenue
191%
ROAS Increase
Technical SEO has always shared aspects with development and coding work. This is an area where AI truly shines. In order to provide the most value for clients, it’s important that the main bulk of our SEO team’s time is spent utilising their expertise, not focusing on administrative tasks that can be done by machines. It can be incredibly useful for presenting, and analysing data, or for general admin tasks. This helps keep our SEO team focused on solving more challenging problems.
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