OUR PINTEREST AD STRATEGY
Pinterest is the home of creatives, so Patternbank’s campaign needed to stand out, especially as our aim was attracting new users.
- We took an upper and middle funnel approach, kicking off activity in the UK domestic market with the plan to expand into new markets later on, such as the USA and Australia.
- For the first stage of our strategy, we set up initial Brand Awareness campaigns to place Patternbank in front of users and increase traffic to their website. We tested various interest campaigns, using a combination of USP-based images and videos to promote Patternbank’s pattern selection.
- Alongside this, we also implemented keyword-based campaigns to reach users searching with a range of match types on Pinterest.
- After testing various Brand Awareness campaigns we replicated the most successful campaigns in the US and Australia, creating great results.
- Once our pins had brought in some decent growth, we moved on to the next stage of our Ads strategy – and the marketing funnel. To push them to convert, we launched additional conversion-based Pinterest campaigns. We optimised for users with high intent, focusing on obtaining sales for the client.
