Stage Depot provides theatres, clubs, universities and theme parks with lighting, rigging and special effects equipment. Like many other businesses in the entertainment industry, they experienced the impact of the pandemic and were keen to get back to pre-pandemic levels, especially now as the industry is making a return.
Loom began working with Stage Depot in 2022. Our Paid Media expert Sam took to the challenge, working to broaden reach and increase clicks which then led to better traffic and more revenue.
Loom’s PAID MEDIA strategy
- Restructured and rebuilt most of their Google Ads activity over the course of the past year, paying particular attention to feed optimisations. This is a slightly more strategic approach to increase site traffic, and it allowed us to use the feed in creative ways – not just for Shopping and Performance Max campaigns, but also for search.
- Segmented campaigns based on product profit margin and whether or not they sold in the last 90 days.
- Used the shopping feed to create a dynamic list of in stock products and their URLs, so we could create a Dynamic Search Ads (DSA) campaign which we then segmented by brand.
- Expanded our search activity with campaigns focused around specific brands and product ranges
- Created a ‘best seller’ campaign which allowed us to focus on products with high conversion rates.
The results of our paid media campaigns
After giving their Google Ads a makeover, Stage Depot saw:
- A record breaking year for online sales, making it the best year they’ve had as a business!
- Revenue is up 157% from Google Ads
- An 48% increase in ROAS, which is now at 775%
