Optimising Google Shopping Ads based on AI User Insight
Our Paid Media team utilises AI to deliver powerful results for our clients. We’ve used AI tools to enhance ad copy development. Using ChatGPT and Perplexity, we research industry-specific pain points for each client, then craft tailored ad copy that addresses these challenges directly.
This measured approach has yielded tangible results and improved click-through rates, relying on the proven resonance of personalised messages to more effectively target audiences, with higher quality leads reported by our clients. By thoughtfully integrating AI to complement our team’s expertise, we’ve improved campaign performance while remaining consistent with each client’s distinctive voice.
