It’s fair to say that 2022 has flown by, and the Loom team have worked tirelessly to create even more fantastic results for our clients – both long-term and new.
As the year comes to a close, we’re reflecting on the past year and what’s been happening throughout the digital marketing industry. From expanding our client base, focussing on our culture and welcoming many newbies to the team, it’s certainly been a busy one for Loom Digital.
22 businesses joined our client portfolio
We began working with 22 businesses in 2022! From travel to insurance and specialist biking equipment, our team is now working across an even larger range of industries. Some of the businesses we’ve teamed up with include LITELOK, Western Global and Eversure.
Our team have done an excellent job kickstarting their digital marketing strategies and we can’t wait to see what other projects we’ll be working on later down the line, maximising their online presence and continuously building on our successes.
7 new Loomies joined the team
With new clients comes new Loomies. This year we welcomed 7 new team members, meaning that Loom is now a team of 18.
- Dan has brought over 5 years of experience to the team, as well as his creative approach to PPC and biddable media strategies. So far he’s taken the lead on multiple clients, setting up intricate campaigns designed to succeed.
- With experience in international SEO and two masters degrees, Marco has supercharged the SEO team since he joined Loom. While he’s currently living between Sardinia and Spain, he joined us for our summer getaway (more on this later!) and BrightonSEO, as well our Loom Christmas party.
- Jack joined our SEO pod the same day as Marco, with a digital marketing apprenticeship, in-house and freelance experience behind him. He’s already worked on a variety of clients ensuring their websites are performing at their best.
- Tamas joined the PPC and biddable team having recently graduated from university. He gained plenty of digital marketing experience alongside, bringing a variety of skills and achievements to our team.
- Harry is another recent PPC addition, having previously worked for a variety of businesses, including both SMEs and larger companies. He relishes the fast-paced environment that comes with working in an agency, and is already working hard for our own client portfolio.
- This was the year of PPC’ers! Alex has been working in PPC and biddable since 2018, and since then has worked with a range of clients to create bespoke strategies that businesses love.
- And last but not least, Lottie is another new PPC pod member who also has a background in photography and graphic design. She’s a huge fan of data, and we can’t wait to see the difference she’ll make for our clients.
And there’s another newbie who deserves a mention. Earlier this year, Karen went on maternity leave and welcomed little Mabel – one of the sweetest Loomies yet! Vicky also returned after introducing us to Jasper, and has spearheaded many projects for both Loom and our clients.
Creating forward-thinking strategies for the latest digital marketing trends
2022 wasn’t just a busy year for Loom, but for the digital marketing industry as a whole. There were a number of changes in the industry that we tackled head on.
One of the largest changes we’ve all had to navigate is GA4. With Universal Analytics shutting down in July 2023, we’ve started the process of working with clients to set up their GA4 accounts while aiding them through the transition to ensure they’re ready for when UA sunsetted for good.
Cookies are also still a priority. Even though Google pushed the deadline back (again) to 2024, it’s still vital to look into alternatives and make sure that you’re prepared for the change. It seems that the marketing industry isn’t quite ready to say goodbye to the cookie. We’ve been working with our clients to stay compliant with new privacy laws while preparing for the future.
As usual, Google has rolled out multiple algorithm updates throughout the year, one of the most notable being the Helpful Content Update. This aimed to put people at the heart of search, devaluing poorly written content that may be seen as spammy, AI-generated or unhelpful to the user. We take our content seriously here at Loom, taking the time to look past lists of keywords and seeing what target audiences are actually saying, what they want, and why they are searching these terms. We’ll continue our approach and create valuable content that places our clients in the spotlight within their industries.
We’ve also been witnessing the rise of TikTok and how it’s impacted other marketing channels. From organic and paid socials to even content marketing, the social media app has certainly kept us all on our toes. Read our blog on the impact of TikTok on digital marketing.
Find out about our client successes in our recent case studies:
- Driving record levels of attendees for Cheltenham College
- Delivering 706% ROAS for Patternbank on Pinterest
Staying safe and compliant
We’ve been working on our all-important admin this year. From having a legal tidy-up to moving to a new pension provider, we’ve been giving Loom’s finances a much-needed sort out.
We’ve also focussed on improving our privacy and data protection, building a new IT infrastructure to become Cyber Essentials certified.
Team days, conferences and helping others
Now that we’re recovering from the pandemic and moving to hybrid working, we’ve organised more Loom socials in 2022 than we have in recent years. We kicked off the year with burgers and laser tag and hosted a bake sale to fundraise for Ukraine, all before we packed our bags and headed to the seaside.
Our summer getaway took us to Woolacombe, where the team surfed, played games and chilled in the sun before an evening meal at our hotel. We returned to work feeling refreshed and sunburnt, ready for our summer half-day Fridays. This is where the team signs off at 12.30pm every Friday throughout July and August, so they can have a well-earned break in the sun.
Our volunteer days took place in Autumn, with handfuls of the team heading to Fareshare Food Bank and Lawrence Weston Farm. The food bank team spent their day picking and packing and burying their hands in countless Pot Noodles. Meanwhile, the farm team built flower beds, tidied up the greenhouse and built a fence for the pig pen. You can see how they all got on here and here.
Our SEO and Content pod also saw the return of BrightonSEO, where they made their first pilgrimage to Brighton in a few years. They spent the day learning about the latest SEO trends and meeting other industry leaders. The team came away with new ideas and insights and have been incorporating this into our clients’ strategies ever since. Find out what their top takeaways were in our BrightonSEO roundup.
And that’s not all! With our annual end-of-year Loom review coming up – where our team get to share their 2022 wins – and our Christmas party, we’ve still got plenty to look forward to.
2022 has been a fantastic year for both Loom and the team! We have been able to get back to events, in person socials and also our annual charity days. Doing good for our team and local community really adds to Loom’s culture and employee experience. Here’s to even more next year.
Vicky Hockley
Winning a UK Search Award!
And for one of our biggest highlights of the year – Loom are proud to say that we won a UK Search Award for our work with Infinity Motorcycles! We won the category for ‘Best Use of Search for Retail/eCommerce (PPC) Small’ and we couldn’t be happier. Our Infinity pod members joined the Infinity team in London where they had a fantastic night at the awards and celebrating their win.
A huge thank you again to our wonderful team and Infinity for all your hard work.
Read more about our past Infinity campaigns:
- Infinity Motorcycles – Accelerating Online Traffic and Sales
- Infinity Motorcycles – Boosting Black Friday Sales
Signing off for the new year
What a year! There’s not long left until Loom signs off for Christmas, so we’d just like to say thank you to our clients, partners and team for all their hard work and support this year. We’re proud to be part of a vibrant, supportive community here in Bristol, and we’re elated by the results we’ve seen this year.
“2022 has been a very different year compared to the past few years. It’s been a mix of new challenges to navigate, as well as jumping on lots of opportunities . Now in our 13th year, our focus has been on sharpening up all areas of the agency to make sure that we’re ready for the next stage. We’re heading into 2023 in a great place, with a team of 18 talented digital specialists, with a diverse mix of experience and skills. We’ll be migrating clients to GA4, preparing for a cookieless future and launching new elements to our service proposition.”
Nikki Ellison
Our offices will close at 4pm on Thursday 22nd December and will reopen at 9am on Tuesday 3rd January. We’ll be available for emergencies during this time and all PPC and biddable media accounts will still be managed. Contact us for more information.
Wishing you all a very merry Christmas and a happy New Year, from Loom.
