Paid Search Services | PPC Management Agency

THE POWER OF PAID SEARCH & PPC

Data is power – and we rely on it to create impactful campaigns tailored to your audience. We layer our data with your insights to understand the impact our campaigns are making on your business. This ensures that we’re always generating fast results and improving year on year.

PPC also works well as part of an integrated marketing strategy. At Loom, we love a joined-up approach. Combining your Paid Search strategy with SEO and social media ensures your users have a smooth buying journey from start to finish, and you’re front and centre at every touchpoint.

£565k

Monthly managed media spend across Google Ads & Microsoft Ads
40%

Average uplift in ROAS for eCommerce clients
60+

Our team’s paid media experience in years

PAID SEARCH & PPC CHANNELS

Amazon Ads

Reach ready-to-buy consumers on the UK’s biggest shopping website
Amazon Ads
Google Ads

As a Google Premier Partner, we’ll show your ads to the right people, at the right time on the world’s biggest search engine.
Google Ads
Google Shopping

Get your physical products in front of a broader range of customers at the top of the page.
Google Shopping
Microsoft Ads

Maximise your search advertising and enjoy lower costs than their rival Google.
Microsoft Ads
Apps

Promote your app to a high-intent audience and drive downloads in one click
Talk to us

LOOM: A GOOGLE PREMIER PARTNER

Loom Digital are a recognised Google Premier Partner – this means that we’re in the top 3% of UK agencies offering Paid Search. This partnership is a testament to the work we do for our clients and our levels of dedication, going above and beyond to deliver high quality leads and exceed targets, each and every time.

This also provides our clients with peace of mind, knowing that their accounts are in the best possible hands. You’re receiving guidance from PPC strategists, who have experience in various industries, as well as our Google Representative, whom we work closely with to ensure we’re always ahead of the game.

PAID SEARCH & PPC CONSULTANCY

Already have an in-house team but looking for support from a strategic Paid Search consultant? Get actionable, strategic insights into your account that will improve performance, efficiency and ROAS with our consultancy service.

Our consultancy service

PAID SEARCH & PPC related

Work

Western Global • Lead Gen

International Paid Media campaigns

Loom has helped Western Global grow their market share in North America with the end goal of increasing both the volume and relevancy of leads acquired in the United States and Canada.

187%

increase in leads YoY
15%

increase in absolute top of page rate
5%

above-average conversion rate

Stage Depot • eCommerce

Supercharing revenue with feed optimisation

Stage Depot needed to take advantage of the industry recovery post pandemic and had their best year as a business before November had even started.

48%

increase in website traffic
157%

increase in Google Ads revenue
775%

ROAS - an increase of 48%!

View all work

Our PPC
experts

Meet the team

Dan Waller

Paid Media

Romy Gwilym

Paid Media

Sam Gosling

Paid Media

Frequent questions

What do you mean by Paid Search?

Paid Search is a form of online advertising, where advertisers pay for their ads to be displayed on search engine results pages (SERPs).

These ads typically appear at the top or bottom of the search results and are labelled as ‘sponsored’ or ‘ad’. Advertisers bid on keywords relevant to their products or services, and their ads are shown to users who are actively searching for those keywords.
What are examples of Paid Search?

Examples of Paid Search include Google and Microsoft Ads (previously Bing Ads), Yahoo and social media platforms, including Meta (Facebook and Instagram), Pinterest and TikTok.
Paid Search vs SEO?

Paid Search and Search Engine Optimisation (SEO) are both strategies used to improve a website’s visibility in search results.

Paid Search offers immediate visibility and control over ad placement but requires ongoing investment, while SEO focuses on improving organic search rankings over time through optimisation efforts. Many businesses use a combination of Paid and SEO to maximise their visibility and reach their target audience effectively.
How does Paid Search work?

Paid Search offers advertisers a highly targeted and measurable way to reach potential customers who are actively searching for products or services related to their business.

By bidding on relevant keywords and creating compelling ads, advertisers can increase their visibility in search engine results and drive traffic to their websites effectively.
How do I choose the right keywords for my Paid Search campaign?

Start with keyword research using tools like Google Keyword Planner or SEMrush. Choose keywords that are relevant to your products or services, have a good search volume and are likely to convert.
How often should I optimise my Paid Search campaigns?

Regular optimisation is crucial for success. This includes adjusting bids, updating keywords, refreshing ad copy, and analysing performance data. Weekly or bi-weekly reviews are common practice.
How long does it take to see results from Paid Search campaigns?

Some campaigns may see results immediately, while others may take a few weeks to optimise fully and generate results. The timeline depends on factors like industry competition, budget, and campaign structure.
Is Paid Search effective for all types of businesses?

Paid Search can be effective for most businesses, but success depends on factors like budget, industry, competition and campaign management. It’s particularly effective for businesses with clear, targeted offerings and a good understanding of their audience.