GOOGLE ADS MANAGEMENT

Our audit identifies areas where your current campaigns are performing well and what needs improving. This includes analysing your current spends to ensure you are getting the best return on investment.

Through competitor research and drilling into search trends and your own data, we can help you identify the most relevant search terms or audiences to target, and which ad types will most effectively deliver the results you want to see.

Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people and drive desired actions. Through brand immersion and a wider understanding of your target audience, we structure granular campaigns where relevancy and value is clearly showcased to the end user.

Whether it’s exploring high-intent keywords through search intent or segmenting custom audience groups in YouTube placements, we take a unique and individual approach to every campaign we create so that the most effective placements are utilised to deliver results you can find real value in. We use advanced targeting techniques to ensure your ads reach your target audience, increasing the likelihood of conversions.

When it comes to display and video advertising, we can work with your own in-house design team, or involve our trusted partners. Together, we’ll create highly engaging ad campaigns that resonate with your target audience.

Alongside this, we’ll always ensure that your ad campaigns align with current best practices and utilise the platform’s latest features.

We believe in continual data-driven improvement. We’re constantly optimising performance using in-platform and Analytics data to ensure that campaigns are delivering on targets, and can be scaled to help you grow. By combining human touch with the latest technologies in automated bidding and offline conversion tracking, we spot trends and opportunities that enhance campaign output across all placements.

Throughout our strategies, you will be involved every step of the way. Our tailored reporting is always accessible to our clients, meaning you can stay on top of performance to ensure that campaigns consistently deliver the results you need to achieve.

The amount you should invest in Google Ads depends on several factors, such as your business goals, industry, competition and budget.

To ensure a good ROI, you must first define your goals and budget while conducting industry research. Then, as we action your strategy, we’ll monitor, test and adjust campaigns to generate results.

Hiring an agency to manage your Google Ads campaigns can provide many benefits. These include making the most of their expert knowledge and strategic planning, all while you get to spend time growing other areas of your business.

This professional management can help you achieve better results, maximise your ROI and allow you to focus on growing your business.

The extent of changes made to your website tracking depends on your current setup and advertising goals. Basic tracking may require minimal changes, while advanced features like enhanced conversions, remarketing, and detailed event tracking may necessitate more significant updates.

Google Ads is a powerful tool for driving targeted traffic, generating leads and increasing sales. Whether it’s worth it for your business or not depends on your goals, budget and your ability to manage and optimise your campaigns.

Whether you’re looking to drive traffic, generate leads, increase sales or boost brand awareness, Google Ads equips you with the tools necessary to achieve your advertising goals. With its extensive reach and precise targeting capabilities, Google Ads can be a powerful component of your digital marketing strategy.

Search Ads are text-based that appear in search engine results, targeting users with high intent using keyword targeting, typically operating on a PPC model.

Display Ads utilise attractive visuals and appear across various websites. They target a broader audience through demographics, interests and contextual targeting. Both types of ads can be highly effective as they serve different roles within a comprehensive digital marketing strategy.

Improving ad performance requires a combination of strategic planning, continuous optimization, and data-driven decision-making. Some of the ways in which you can boost results include thorough keyword research, crafting compelling copy, optimising landing pages and knowing your audience inside and out.