META ADS MANAGEMENT

Our Facebook and Instagram advertising experts will review your account and break down where you can achieve better value for money and how best to optimise ongoing activity.

Our Meta Ads audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spends to ensure you’re getting the best return on investment. Through competitor research and drilling into your data, we can help you identify new audiences to target and new ad types to create, expanding your reach and potential for conversions.

Our expert strategists will develop a sophisticated strategy to get your brand in front of the right people and drive the action you want. 

We use advanced targeting techniques to ensure your ads reach your target audience, increasing conversions. By working with your in-house design team or one of our trusted partners, we create visually appealing and highly engaging ad campaigns that resonate with your target audience. Alongside this, we’ll ensure that your ad campaigns always align with current best practices and make the most of the platform’s latest features.

We believe in continual data-driven improvement. Using tailored reporting to track the data following your KPIs means we can see how well your campaigns are performing, as well as deliver ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROAS.

Meta is the parent company of various social media platforms, including Facebook, Instagram, WhatsApp, and Oculus. Formerly known as Facebook, Inc., Meta rebranded in October 2021 to reflect its broader vision of building a “metaverse” — a virtual reality space where people can interact, work, play, and create in a digital environment. Meta’s platforms are used by billions of people worldwide for social networking, messaging, photo and video sharing, virtual reality experiences, and more.

While paid ads on Facebook and Instagram are essential for reaching specific marketing objectives, maintaining an active organic presence complements and enhances your paid efforts. By engaging with your audience organically, you build trust, credibility, and loyalty, which can positively impact the performance of your paid ads and contribute to long-term success.

While there’s no fixed timeline for seeing results from Meta ads, it’s common to start observing some initial outcomes within the first few days to weeks of launching your campaigns. However, achieving significant and sustainable results typically requires ongoing optimisation, testing, and refinement over time. By setting realistic expectations, monitoring performance closely, and adapting your strategies as needed, you can maximise the effectiveness of your Meta ad campaigns.

Ads managed through Meta Ads Manager, formerly known as Facebook Ads Manager, are visible across Facebook, Instagram, Messenger, and the Audience Network – a network of mobile apps partnered with Meta for advertising. These platforms provide over 20 placement options, allowing ads to appear in various formats and locations. For instance, an Instagram Reels ad differs significantly from a Facebook Marketplace ad.

The Facebook Pixel is a piece of code that advertisers can add to their website to track user interactions and conversions from their Meta ads. It helps optimise ad delivery and retarget website visitors with relevant ads.

Meta ads, formerly known as Facebook ads, can be found on various platforms owned by Meta. These include:

1. Facebook: Ads appear in users’ News Feeds, Stories, Marketplace, and other sections of the Facebook platform.
2. Instagram: Ads are displayed in users’ Instagram Feeds, Stories, Explore tab, and in the Shopping section.
3. Messenger: Ads may appear in users’ Messenger inbox, Stories, and other sections of the messaging app.
4. Audience Network: Meta’s Audience Network extends advertising beyond its own platforms to reach users on third-party websites and apps.
5. Oculus: Ads are shown within virtual reality experiences on Oculus VR headsets.
6. WhatsApp: While WhatsApp doesn’t currently display ads to users, Meta has plans to introduce advertising features in the future.

Meta ads, formerly known as Facebook ads, support a variety of ad formats to cater to different marketing objectives and audience preferences. Here are some common ad formats used on Meta’s platforms:

1. Image Ads: Single images that appear in users’ News Feeds, Stories, and other placements.
2. Video Ads: Short videos that autoplay in users’ News Feeds, Stories and other placements. 
3. Carousel Ads: Multi-image or multi-video ads that users can swipe through horizontally.
4. Slideshow Ads: Video ads made from a series of static images, with optional text overlays and music. 
5. Collection Ads: A combination of an image or video with product images below. 
6. Instant Experience (formerly Canvas): Full-screen ad experiences that load instantly when users tap on the ad. 
7. Playable Ads: Interactive ads that allow users to engage with a demo or preview of a mobile game or app directly within the ad unit. 
8. Lead Ads: Ad formats designed to capture leads directly within the Facebook platform, without users needing to leave the app. 
9. Dynamic Ads: Personalised ads that automatically show the most relevant products or offers to users based on their past interactions with your website or app.