BENEFITS OF PINTEREST ADS
With aesthetics and imagery at the centre of its platform, Pinterest is a powerful platform for lifestyle brands. According to Pinterest, people are nearly twice as likely to take shopping-related action after using the app than users on other social platforms.
As a discovery tool, Pinterest Ads allow you to take advantage of a high-intent audience who are in a discovery and planning mindset – meaning that they’re more likely to take action when an ad appeals to them. With eye-catching visuals, you can be front of mind throughout the entire journey. From brand awareness and purchase consideration to conversion, Pinterest is a powerful platform for full-funnel activation.
Whether you’re utilising Pinterest’s interest segments, their granular keyword targeting or extensive demographic audiences, Pinterest offers a wealth of data that enables you to drive quality traffic and boost website sales.