TIKTOK ADS MANAGEMENT

Already advertising on TikTok? Our audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spends to ensure you are getting the best return on investment.

New to TikTok ads? Through competitor research and drilling into your own data, we can help you identify new audiences to target and which ad types to create, expanding your reach and potential for conversions.

Our expert strategists will come up with a tailored strategy to get your brand in front of the right people and drive the action you want. As recommended by the platform itself, we’ll start targeting a broad audience before honing in on the right users, who are most likely to respond to your content.

The best performing adverts on TikTok are authentic creative assets that don’t necessarily look like an advert – think user-generated content (UGC). Research into creatives provides us with trends and insights into what works well, and what doesn’t. Working with our trusted partners or your in-house design team, we’ll dig deep into the data and ensure your creative aligns with user behaviour and TikTok’s best practices.

As we’ve mentioned, TikTok trends move fast. Luckily,  the app offers robust tracking capabilities through its TikTok Pixel and SDK (Software Development Kit). This allows for comprehensive tracking and performance analysis, meaning there’s plenty of available insights that help us optimise your paid campaigns for the best ROAS. These include:

Thousands of brands across a wide range of niche and mainstream industries successfully use TikTok to reach new audiences every day. According to the platform, some of the top industries that perform well include fashion and beauty, food, entertainment and tourism.

This is one of the common misconceptions about TikTok. Users of all ages use the app, making it a must-have tool for your paid media strategy. In fact, there are currently over 7.5 million users aged 35 and over using TikTok – providing a wealth of opportunities for businesses.

We would always recommend starting off with an organic TikTok strategy before moving on to paid. Once you have built a strong presence with a loyal following, you can then turn to TikTok Ads to boost your reach. ’dark ads’ can still be effective – these are ads run by a brand that doesn’t have a TikTok account.

TikTok offers various types of ads to help businesses reach and engage with their target audience, such as In-Feed, Branded Hashtag Challenges and Effects, as well as TikTok Shop and Live.

Content creation is key for TikTok success, but that doesn’t mean you need an in-house creative team to get started. You can hire UGC creators or influencers to help create content, or even hire a creative agency.

No – UGC creators often don’t have a large following. It can be better to hire someone your audience doesn’t recognise, as they are more likely to trust their opinion rather than an influencer who’s paid to say it’s good.

While TikTok allows videos up to 60 seconds, shorter videos (15-30 seconds) tend to perform better as they maintain viewer attention more effectively.

Some of the best practices for creating a successful TikTok Ad strategy include creating engaging content that’s short, sweet and has clear CTAs. Leverage current trends and popular challenges to help increase engagement, and make sure to continuously A/B test your ads and monitor how users respond.

The cost of TikTok ads can vary widely depending on your objectives, targeting, ad format, and competition. TikTok uses a bidding system where you set a maximum bid for your ad placements. The minimum campaign budget typically starts around £50 per day.

TikTok allows you to target specific audiences based on demographics, interests and user behaviour. You can also create custom audiences and lookalike audiences – users similar to those who are already engaging with your ads.

A TikTok agency specialises in providing expertise and services related to advertising and marketing on the TikTok platform. If you’d like to make the most of the social app, but do not have enough time or resources, or feel that your current strategies need a refresh, then a TikTok agency can help you navigate the complexities of the platform and achieve your marketing goals.