Programmatic Ads | Programmatic Advertising with Loom

BENEFITS OF PROGRAMMATIC

Programmatic advertising uses automated ad-buying to target, bid and optimise ads with lightning-fast efficiency. It can target any device connected to the internet and reach exclusive audiences with a ‘human-approved’ inventory of high-quality placements that isn’t available elsewhere. This real-time bidding and automated optimisation capabilities dramatically increase the speed of buying media, so you can ensure you never miss an opportunity to connect with a customer.

Programmatic advertising works for all industries and can be run with any budget. Its ability to leverage many targeting options to reach relevant audiences means you can target the right people with the right message at the right time.

85%

The expected percent of total digital advertising revenue that will be made up from Programmatic by 2028
60%

The amount of time users spend on the open internet – which is available for Programmatic advertising
250%

The increase in spend on connected TV (CTV) since 2019. Which can be targeted by Programmatic advertising.

A MULTI-CHANNEL STRATEGY

Native

Amplify your content with ads that integrate seamlessly while your audience browses the web
Display

Serve interactive HTML5 creatives and elevate the performance of all your advertising channels
Video

Ideal for brand building, engage your audience in complex stories through visual storytelling
Audio

Connect with listeners on audio platforms, including audiobooks, podcasts and streaming playlists
Connected TV

Reach viewers as they stream digital video for an immersive and highly effective advertising approach
Digital Out-of-Home

Get your message out in an interactive and eye-catching way on digital screens in the public environment
In-Game

Reach an engaged and influential gaming audience with ads that integrate seamlessly into gameplay

OUR PARTNERSHIP WITH STACKADAPT

As StackAdapt partners, we can place adverts in locations beyond those owned by Google and Meta. This gives us access to Display, Audio, Video and TV without the need to go to individual publishers or suppliers – everything can be done through StackAdapt. In addition, great support, exclusive insights and placements checked by humans make your advertising more effective.

HOW WE ACHIEVE YOUR GOALS

Audit & immersion

The best programmatic campaigns make agile reactions to customer behaviour, so it’s key that we immerse ourselves in your business and your audience. We’ll conduct a deep dive into your previous activity, either paid media or programmatic, and find what resonates with your customers.
Creating engaging ads

Working with your in-house design team or one of our trusted partners, we help create consistent, on-brand ads that captivate your audience and sit seamlessly throughout the channels.
Insight-led strategy & management

Whatever your goals, we’ll create a bespoke strategy to help you reach them. A multi-channel approach is the only way to ensure you’re reaching as many of your audience as possible across different platforms and channels. We can manage a multi-channel approach with consistent messaging across Digital out-of-home, Programmatic display, connected TV and more in conjunction with StackAdapt.
Reporting & optimisation

With your goals in mind, we’ll use real-time data to continually evolve your strategy, making data-led decisions that react to how your audience behaves.

Programmatic consultancy

Already have an in-house team but looking for support from a strategic programmatic expert? Get actionable, strategic insights into your account that will improve performance, efficiency and ROAS with our consultancy service.

See our consultancy service

Our
experts

Meet the team

Sam Gosling

Paid Media

Dan Waller

Paid Media

Westley Cogan

Paid Media

Frequent questions

What is programmatic advertising?

Programmatic advertising uses technology to automate the process of buying ads. It analyses user signals to ensure ads are served to a relevant audience in the right place at the right time. It automates ad placement, without needing to negotiate prices or placements.

This means ads are quickly and accurately served – blending efficiency and effectiveness.
Is Google Ads programmatic advertising?

Google Ads incorporates elements of programmatic advertising but is not entirely programmatic.

Google Ads leverages programmatic technologies like automated bidding, real-time optimisation, and audience targeting, but it is not a fully-fledged programmatic advertising platform.

It provides a streamlined and user-friendly interface for advertisers to manage their campaigns within the Google ecosystem.

Like the Google Display Network, programmatic ads are automated, but programmatic ads use many other ad exchanges and networks, including the Google Display Network.
Is programmatic advertising expensive?

Programmatic advertising can be seen as expensive for smaller businesses with limited budgets. However, its ability to target audiences and optimise campaigns in real-time can lead to a better ROI than other advertising methods.

The key to managing costs effectively in programmatic advertising includes setting clear objectives, monitoring performance, and making data-driven adjustments.

While programmatic advertising can be costly due to advanced targeting and real-time bidding processes, it also offers significant value by reaching highly specific audiences and optimising ad spend.
Do I need an agency to do programmatic advertising?

Whether you need an agency to manage your programmatic advertising depends on various factors such as your in-house expertise, budget, campaign complexity, and business objectives.

Reasons to use an agency for programmatic advertising include:
1. Expertise and experience
2. Access to technology
3. Data and insights
4. Time and resource management
5. Creative and strategic support
6. Scalability
What’s the difference between programmatic and display ads?
Programmatic and display advertising are related but distinct concepts in digital marketing. Here are some of the differences between them:
1. Buying Method:
- Display Ads: Traditionally bought through direct deals with publishers or ad networks.
- Programmatic Ads: Bought through automated, real-time bidding platforms.
1. Targeting:
- Display Ads: Targeting options are often more limited and less precise.
- Programmatic Ads: Offers advanced and precise targeting based on data.
1. Automation:
- Display Ads: Manual process, often requiring negotiations and direct deals.
- Programmatic Ads: Fully automated, using software and algorithms.
1. Optimisation:
- Display Ads: Manual optimisation based on campaign performance.
- Programmatic Ads: Continuous, real-time optimisation using machine learning.
1. Flexibility:
- Display Ads: Less flexible, changes and adjustments are slower.
- Programmatic Ads: Highly flexible, allows for immediate changes based on real-time data.
In conclusion, Display Advertising is a traditional method focused on visually engaging users through various ad formats and placements, typically involving more manual processes.

Programmatic Advertising leverages automation and data-driven techniques to buy and optimise ad inventory in real time, offering advanced targeting and efficiency.